The development of an all-inclusive family friendly brand
Building on the success of Sand Acres and Bougainvillea, the development of an all-inclusive family friendly brand seemed almost the next natural step. Using their core working formula of extraordinary staff, a personal touch, gorgeous beach views and a laid-back beachy vibe Sugar Bay Barbados has quickly become the go-to resort of many visiting the island and much like Sand Acres and Bougainvillea has become a favourite home away from home for its over 30% loyal repeat guests.
After closing Sand Acres in April 2018, rebranding Bougainvillea Beach Resort to Bougainvillea Barbados and extending their operations into the vacation rentals, collectively the accommodations now fall under the Odyssey Collection Brand. An epic brand, that speaks to the journeys our guests have had with us, and the epic journey the family has had with the hotels and their beloved guests.